A logo should be relevant to an organization’s practice. It should have meaning that relates to the organization’s work.
The four quadrants of the Chestnut Health Systems logo represent leaves which pay tribute to our name and historical identity. The original Chestnut logo depicted three Chestnut trees.
Each quadrant represents one of our four core service lines: addiction treatment, mental health treatment, primary care, and research. The leaves come together in a way that represents integration, as we strive to provide whole-person care to all who come to us for help. The negative space between the quadrants creates a medical cross, which symbolizes health care.
The colors of the logo are also symbolic. Gray, the anchor color, represents a stable base from which the new and positive can come. Blue symbolizes loyalty, strength, wisdom, and trust. It has a calming effect. Green enables both mental and physical relaxation and is beneficial in the treatment of depression, nervousness, and anxiety.